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    Now at select Northern California Whole Foods Markets! (Davis, Walnut Creek, San Ramon, Napa, Sonoma, Mill Valley, Petaluma, Santa Rosa, Lafayette, Folsom)

    Our History

    After living in big cities all our lives, my wife & I moved to the small town of Davis, California. Davis is primarily a university town and is also in the middle of California farmland. The proximity to such amazing locally-grown foods and ingredients allows for ample opportunity to ...

    Our Philosophy

    We believe that energy bars should first be delicious food. There are so many choices when it comes to energy bars and so many bars target very specific needs. But sometimes the idea of creating a new niche leaves out the ...

    The Founders

    Christian D'Souza, Product Development: "I've eaten a lot of bars over the years and I thought it would be exciting to make my own bars. I went through hundreds of batches to get the bar exactly the way I ...